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SECTOR FOCUS: Creative and Digital Media
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Posted in Candidates, Employers, News, Recruitment, Training & Development on Aug 12, 2024 by Keeley Edge
SECTOR FOCUS: Creative and Digital Media
Industries: Media, Advertising, Digital Marketing
Yorkshire’s creative industries are thriving, with an increasing demand for professionals in digital media, advertising, and marketing.
As businesses continue to prioritise their online presence, employers need to identify and secure talent with the necessary creative and technical skills.
Key Skills in Demand:
Content Strategy and Production: Professionals skilled in creating and executing content strategies, particularly those involving video and interactive media, are in high demand.
Digital Marketing and Analytics: As digital marketing becomes more data-driven, expertise in SEO, SEM, and digital analytics is crucial for measuring and optimising campaign performance.
User Experience (UX) and Interface Design (UI): With the growing focus on customer experience, UX/UI designers who can create intuitive and engaging digital interfaces are highly sought after.
Employer Strategies:
Foster a Creative Environment: Encourage innovation and creativity within your teams by providing the tools and resources they need to experiment and push boundaries. This can attract top creative talent who value a dynamic work environment.
Build Strong Employer Branding: Leverage your digital platforms to showcase your company’s creative projects, work culture, and employee testimonials. A strong online presence can help you stand out to potential candidates in the competitive creative industry.
Offer Flexible Work Arrangements: Creative professionals often value flexibility. Offering remote work options or flexible hours can make your company more attractive to top-tier talent who seek work-life balance.
Invest in the Latest Tools: Ensure your creative teams have access to the latest design software, video production tools, and digital marketing platforms. Highlighting this in your recruitment materials can appeal to candidates looking to work with cutting-edge technology.
By aligning your talent acquisition and development strategies with the current demands of the job market, your organisation will be well-positioned to thrive in 2024 and beyond.
Career Strategies - How to Acquire These Skills:
Creative Courses: Institutions like Leeds Arts University offer courses in digital media, graphic design, and film production.
Certifications: Digital marketing certifications from Google or HubSpot can enhance your employability in this fast-paced sector.
Portfolio Development: Build a strong portfolio showcasing your work, whether it’s through freelance projects, internships, or personal projects.
As you navigate the job market in Yorkshire, these insights can guide you in making informed decisions about your career development. By aligning your skills with the demands of the region, you’ll be well-positioned to seize the opportunities that 2024 has to offer.
