Employer branding is everything, it seems.

No amount of money could tempt half of UK workers (53%) to consider taking a role at a company with a poor employer brand, according to research from LinkedIn.

 

The Winning Talent report also found that one in six UK workers (17%) would take a new job with a company offering increased job security, greater development opportunities, and a higher calibre of team, even without the offer of a pay rise.

LinkedIn director of UK talent solutions Chris Brown warned that poor employer brand impacts a company’s bottom line.

“In addition to simply attracting better employees, a strong employer brand helps retention and engagement, so the true value is even greater than this data suggests,” he said.

“Finding the best people remains the number one driver of success for any business. Better communicating the benefits and attractions of their business to potential recruits has to be top of the agenda for recruitment, resourcing and talent professionals.”

How to create a strong employer brand

Having a strong employer brand has a direct impact on advocacy and employee engagement. And that can only be good for business, so it is well worth the upfront investment to get it right first time. Here are some tips on creating that strong employer brand.

Develop a business-wide strategy

It's crucial to have a detailed plan in place early on that maps key milestones and clearly designates team responsibilities for developing and embedding the employer brand.

Gain insight

One of the most instructive aspects of starting a new company is defining a new employer value proposition to attract and retain the best talent to suit your business.

Maintain dialogue

In theory, starting a new business provides a blank canvas for your employer brand. But, in reality, if you are transferring former employees from a parent company or going through a re-brand, there will always be legacy considerations to address.

Know your audience

Looking externally, to fully leverage your employer value proposition, you need to package it in a way that engages the talent you're targeting.

Think big

One of the most exciting things about launching a new company is the ability to try new things.

Measure up

Creating an employer brand is a long-term process, so measurement and refinement will help you to gauge your progress and address any areas for improvement.

 

Key Appointments have spent many years finding and building relationships with top candidates, If you are looking to attract new talent, please call out team on 0844 5044 666 to discuss our recruitment packages available.

 

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