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When do vacancy advertisements become untouchable?

Posted in Employers on Oct 01, 2012 by Richard Hayden

The answer: 72 days.

People Management magazine recently reported that if a post hasn’t been filled in 72 days, the average British jobseeker believes there must be something wrong with it!

The survey, conducted among 2,000 people also revealed some interesting demographic differences in attitudes.

Active job seekers were more suspicious than those already in work, believing that if a position was still vacant after 64 days, then it must be completely undesirable.

Meanwhile, people in the north-east claimed that a position would have to be open for just 58 days – less than 12 weeks – before it started to look like a bad job.

The over 55’s said that if a role was still on the market after 64 days then they would steer clear, while those aged between 35 and 44 were more relaxed, and would entertain a vacancy that had been open for 85 days.

The survey concluded that the ideal length of time to fill a vacancy – balancing the time required to secure the best candidate for the job and the need for organisations to fill a skills gap – was 35 days.

 

If you are not getting the desired response from your online recruitment advertisements, view our previous article – Top Tips for writing an Online Advertisement.

Also consider what skills and experience you require and the salary you have indicated.  If you would like us to provide you with the results of our Salary Survey, please contact us on 0844 504466.  

 

 

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